The Apple Genius: Tim Cook | Titan | 4
Business Movers
Wondery
4.7 • 1.6K Ratings
🗓️ 9 March 2023
⏱️ 39 minutes
🧾️ Download transcript
Summary
When Apple’s top-secret car project ends up on a road to nowhere, Tim is forced to chart a new route to Apple’s future.
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Transcript
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| 0:00.0 | Hey, Prime members, you can listen to business movers add free on Amazon music. Download the app today. |
| 0:23.0 | It's late 2014 on a huge construction site in Cupertino, California. |
| 0:29.0 | An assistant hands Apple CEO Tim Cook a hard hat as he makes his way across a dusty party lot. |
| 0:35.0 | A head a half a dozen cranes loom into the sky. |
| 0:39.0 | But they're dwarfed by a deep circular pit circling around the site, like some enormous doughnut carved out of the earth. |
| 0:46.0 | These are the foundations for the company's vast new headquarters, Apple Park. |
| 0:51.0 | Hearing his name, the Apple CEO turns. |
| 0:54.0 | Hurrying towards him across the parking lot is one of the company's most senior engineers. |
| 0:59.0 | Hey, you're here for the site visit as well? |
| 1:02.0 | No, actually, I was hoping to get it quickward. |
| 1:04.0 | Tim doesn't really have the time to spare. |
| 1:07.0 | But from the look on the engineer's face, he suspects he knows what this man wants to discuss. |
| 1:12.0 | Apple has been losing key engineering personnel recently. |
| 1:15.0 | It seems like there's more bad news to come. |
| 1:18.0 | Well, okay. Yeah, I can give you a couple of minutes here. |
| 1:21.0 | You want to follow me? |
| 1:23.0 | Tim leaves his assistant behind and leads the engineer over to the safety fence at the end of the pit. |
| 1:28.0 | So what's going on? Everything okay? |
| 1:30.0 | No, three more engineers resigned this morning, handed in their notices one after the other. |
| 1:35.0 | What teams were they on? Core operating systems, senior guys too. |
| 1:39.0 | Combined, they've been with the company for over 40 years. |
| 1:42.0 | That's a lot of institutional knowledge walking out the door, Tim. |
... |
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