The Apple Genius: Tim Cook | Author Tripp Mickle Talks Apple After Steve | 5

Business Movers

Wondery

History, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 16 March 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tripp Mickle, author of “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul”, examines the company’s successes and failures, and what the future has in store.

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Transcript

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0:00.0	Hey, prime members, you can listen to business movers add free on Amazon music.
0:05.1	Download the app today.
0:23.5	It's the fall of 2014 in Tim Cook's office at Apple headquarters in Cupertino, California.
0:29.8	Tim sits at his desk hard at work when there's a knock at the door.
0:34.6	He looks up to see Josh Taryngell, the 42 year old editor of Bloomberg Business Week magazine, standing in the doorway.
0:41.5	Tim rises from his desk to greet him.
0:43.5	Hey, Josh.
0:44.4	Tim, how are you?
0:45.8	Oh, well, thanks for coming all this way.
0:47.8	Of course, you're going to tell me what this is all about.
0:50.2	Well, have a seat.
0:52.0	Since becoming Apple's CEO, Tim has done two extended interviews with Josh.
0:57.2	Tim likes and trusts him.
0:58.8	And that's why he asked Josh to fly in from New York for this private meeting.
1:03.1	Tim is about to make a huge announcement about a personal matter and he needs Josh's help.
1:08.6	Yeah, okay.
1:10.0	This is all a little mysterious, isn't it, Tim?
1:12.2	I know, I know, and I will explain.
1:15.0	Deep in thought, Tim rocks back and forth in his chair for a moment and then begins.
1:19.9	There's something that's been annoying at me for a while.
1:24.0	I was hoping you can help me with it.
1:26.2	I'll try.
	...

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