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Business Movers

The Apple Genius: Tim Cook | The Visionary | 1

Business Movers

Wondery

History, Entrepreneurship, Business

4.71.6K Ratings

🗓️ 16 February 2023

⏱️ 41 minutes

🧾️ Download transcript

Summary

After a thirteen year rise through the ranks at Apple, Chief Operating Officer Tim Cook faces the daunting task of replacing the company’s iconic co-founder Steve Jobs after the billionaire’s death from cancer.

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Transcript

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0:00.0

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0:23.2

It's August 11, 2011 at the Palo Alto home of Apple co-founder Steve Jobs.

0:30.0

Tim Cook, apples thin and bookish chief operating officer, follows an assistant through the corridors of the large tutor-style home.

0:38.0

The assistant reaches a downstairs study and knocks before opening the door for Tim, nodding politely and stepping aside.

0:46.0

As Tim enters the room, the egg closes the door behind him.

0:50.0

Tim glances around at Steve Jobs' study, which has been converted into a bedroom.

0:56.0

On bookshelves and tables, framed family photographs jostle for position with the medical equipment and bottles of medication that encircle the bed, where Tim's boss, Steve Jobs is waiting for him.

1:08.0

Tim knew what to expect coming here today, but the sight of Steve in this condition still shocks him.

1:14.0

The tack billionaire has advanced cancer. His body is gone, his arms and legs are mere sticks, rigid at his side.

1:22.0

His voice is weak, but seeing Tim standing near the door, Steve lights up.

1:27.0

Hey Tim, thanks for coming by. No problem. How are you feeling? How do you think? Like crap.

1:34.0

Steve's eyes flick to the chair beside him, inviting Tim to take a seat.

1:40.0

Tim sits down and waits for his boss to summon up the strength to talk.

1:45.0

I always said I would step down when I couldn't do this job any longer.

1:49.0

Well, Steve, given that I've decided I'm recommending to the board that you be appointed CEO.

1:55.0

Tim is silent. His face betraying no emotion. Do you accept?

2:00.0

Ah, Steve Apple still needs you. I'll be staying on as chairman. I'll be there.

2:05.0

Or here, at least. But trust me, I'll be contributing. Just try and stop me.

2:10.0

Well, before I say yes, I need to know how this would work. I don't want to just stand in for you.

2:16.0

If I'm going to do it, I want to do it. Yeah, yeah, I understand. This would be permanent.

2:21.0

I would make the decisions. You would be CEO. I decide on everything.

2:26.0

Steve nods, but Tim finds this hard to believe.

...

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