As the parent of small children, I do a lot of apology coaching.

Say sorry, I'll say.

No, that's not a real sorry. Say it again, like you mean it.

I can take on this role because I am an adult.

I know how sorry is supposed to sound.

Comedian and after a Louis CK have...

Though, recently, I've come to wonder.

In the avalanche of public apologies spawned by the Me Too movement,

there was one from the comedian Louis CK.

I learned yesterday the extent to which I left these women who admired me,

feeling badly about themselves.

When I read it, I thought, this is good, this is sincere.

And then I read the analysis online.

People had actually highlighted and underlined the parts they thought worked and did not.

And that's when I started to think,

maybe this is not a very good apology.

Maybe it's kind of a bad one.

You just punched me in the face.

I'm sorry that your face feels punched.

That's not an apology.

So, is a sorry about finding the right combination of words?

Well, then the English language is remarkably unhelpful.

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