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Under the Influence with Jo Piazza

The Antidote to Tradwife Economics

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Kids & Family, Parenting, Personal Journals, Technology

4.3833 Ratings

🗓️ 4 November 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

Tradwife influencers are selling women a dangerous fantasy — that dependence is aspirational. It’s not. In this episode, we dig into the real cost of giving up financial agency with Steph Wagner, National Director of Women & Wealth at Northern Trust and author of Fly: A Woman’s Guide to Financial Freedom and Living a Life You Love. We unpack why budgets fail, how a weekly money date can change your life, and the four principles every woman should know to actually grow wealth. Steph shares how losing everything after her marriage ended became the catalyst for her financial awakening — and why owning your money is the ultimate rebellion against tradwife culture. Buy Steph's book Fly here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Hey all, Joe here and you are listening to Under the Influence.

0:09.8

When I talk about tradwives, and yeah, no, I know, I talk about trad wives a lot.

0:16.0

When I talk about trad wives, one of the things that really gets me, one of the things that really pisses me

0:22.4

off is the message that you should be financially dependent on a man, that you should be financially

0:30.2

dependent on anyone. I truly, truly cannot stand this fantasy of telling women to completely

0:36.5

check out, to give up their agency, to give up

0:39.9

their financial independence, and telling women that that is going to make them happier and that

0:45.1

it is going to make their life more idyllic. I'm constantly served reels and TikToks of a certain

0:49.3

kind of woman saying that financial dependency is aspirational. And you know what? It's not. It's not just not

0:58.5

aspirational, but financial dependency on anyone, including a man, could actually ruin your life.

1:06.9

Because here's the real math. 80% of women will end up managing their money on their own at some point in their life.

1:14.3

Divorce happens.

1:16.2

Widowhood happens.

1:17.7

A partner's bad decisions happen.

1:20.5

And also, the job market is freaking weird right now.

1:24.6

And when those things happen, the fantasy isn't going to pay your mortgage. And that's

1:30.0

why I want to talk to Steph Wagner. Steph is the national director of women and wealth at Northern

1:34.8

Trust. And her new book, Fly, a woman's guide to financial freedom and building a life you love,

1:40.5

is a manifesto against shrinking yourself financially. But Steph also knows firsthand what

1:47.0

it's like to lose control of her money. She was completely blindsided when her own marriage

1:52.5

fell apart. But instead of going under, she built herself back up. And now she's teaching women

1:57.7

everywhere how they can do the same. Today we're talking about why budgeting doesn't always work, why a weekly money date with yourself could change your life,

...

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