This episode of the Outside Podcast is brought to you by Siro Hotels.

You know how we talk about traveling, like it's really relaxing?

But then when you actually go somewhere, it's more like...

Well, let me tell you about Sairo, the ultimate fitness and recovery hotel, opening soon

in Dubai.

Sairo is the official hotel partner of Italian professional soccer club AC Milan and a new hotel concept based on the biohacking pillars of fitness, nutrition, sleep, recovery, and mindfulness.

Through innovative technology, five-star hospitality,

and health-driven experiences,

Saira Hotels empower you to unlock

your peak mental and physical performance no matter who or where you are.

Train without compromise, recover without compromise, live without compromise. Learn more at siro hotels.com.

That's S I R O hotels.com.

From outside. From Outside magazine, this is the outside podcast. It might be a stunt, I guess,

it might be satire, I guess, but it doesn't read like satire.

It might be a stunt, I guess, designed to start a trend by pretending there already is a trend

But if that's it they really didn't think it through

It is an ad for Heinz Ketchup. And in this ad, the company, Heinz, writes that runners everywhere are fueling their runs with

catch-up. That's the first text that shows up on the screen.

Which, okay, maybe?

Ketchup is chock full of sugar, that's good.

Ketchup is alsoock full of sugar, that's good.

Ketchup is also free at most restaurants, which might appeal to the dirtbag runner types out there.

...