The 97% Rule that Separates High Earners from Everyone Else with Lori Harder
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 21 January 2026
⏱️ 15 minutes
🧾️ Download transcript
Summary
This week, Lori did something I never thought I'd see… she unsubscribed from her favorite brands. Not because she hates shopping, but because she finally saw how much brain space tiny distractions were stealing. In this episode, Lori and I break down the "97%", the constant stream of emails, texts, offers, and distractions that steal your time, energy, and momentum. We talk about how even the smallest interruptions compound into hours of lost progress, why distractions are so dangerous because they're enjoyable, and how the most successful people block anything that isn't part of their mission. Get ready to stop letting distractions run your life and start choosing what actually deserves your focus.
HIGHLIGHTS
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The decision Lori made that even I didn't see coming.
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The 97% that steals your focus.
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How even self-care routines can become hidden stressors.
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How "harmless" distractions steal hours of your day.
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The mindset shift elite performers use to protect their attention.
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Ways to start deflecting distractions without burning out.
RESOURCES
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Check out upcoming events + Masterminds: chrisharder.me
Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.
FOLLOW
Chris: @chriswharder
Lori: @loriharder
Frello: @frello_app
Transcript
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| 0:00.0 | you know you're focused when you decide, not want, not consider, but decide to shut out the 97% of life that is a distraction. |
| 0:14.6 | Guys, we are inundated with distraction. We are inundated with things are going to pull us off sides for my football fans. We are inundated with things are going to pull us off sides |
| 0:20.9 | for my football fans. We are inundated with things that are going to rob you of your time or your money or your energy or your focus. Don't tell me you're serious about your goals. Don't tell me this is going to be your record year. Don't tell me this is the year that revenue doubles. Don't tell me that you're going to knock it out of the park if you're not willing to feel the pain of deflecting the 97%. |
| 0:40.8 | Welcome, everybody, to the Chris Harder Show, where we are making you unapologetic about your |
| 0:50.6 | pursuit of success, knowing that when good people like you make good money, they can then do great things. My name is Chris Harder and several times per week, I will bring |
| 0:58.9 | you epic guests, solo episodes, and every single tool, trick, and skill set you need to grow your |
| 1:04.1 | business, grow your money mindset, and to grow your wealth to levels that you have never reached |
| 1:08.5 | before. I've ended up in a unique place in life where I've |
| 1:11.2 | got the experience, the connections, and all of the secrets that it takes to be successful. |
| 1:15.6 | And I'm lifting the curtain to reveal it all to you in an effort to help put you in a position |
| 1:20.9 | of abundance so great that you can then be as generous as possible. So let's lock arms and |
| 1:27.2 | let's get started. And we're back. |
| 1:32.5 | With another episode of He Said, She Said. Guys, stop the press. Real, like, I'm not even being funny. |
| 1:38.5 | My wife did something this week that I never, ever thought I would see her do in my entire life. |
| 1:47.5 | Lori, you have to tell them what the F you did. |
| 1:50.1 | I, like, I'm in shy. |
| 1:51.4 | I want to see if you're okay. |
| 1:53.2 | Do you need medical help? |
| 1:54.7 | What the F? |
| 1:56.2 | Some of you are going to get this. |
| 1:58.0 | And when I say you're going to get it, you're going to deeply get it. |
| 2:00.5 | Some of you aren't even going to know what I'm talking about. But I unsubscribed from Revolve |
... |
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