Hi, it's Robin Sharma. Welcome to the Mastery Sessions.

Hi, this is Robin Sharma. Welcome to this Mastery Session.

I know you're going to love this one. It's called The Eight Purposes of Being in being in business and yes I come bearing

props I think it's a first for a mastery session and I'm going to get through it in a

few minutes here but I'm very excited to share the eight purposes

of being in business with you because this doesn't come from a book I read or a conversation

I had. It comes from almost two decades boots on the ground in, I don't know, 75 different countries

working with many of the Fortune 500, whether it's Nike and Israel, FedEx in Canada, Microsoft in America, IBM, Oracle, and it goes on and

on, as well as personally advising a fair number of billionaires and industry titans along with

having people in the NBA and the NHL and other professional sports teams

consuming my material and me coaching them.

coaching them.

So this mastery session is really a deconstruction of the eight reasons to be in business

or the eight focal points as you scale up your business or

scale up your team or grow your organization and I'm going to get right into the

first one. The first purpose of being in business is a simple one.

And you know I believe in simplicity

because mastery is simply a monomaniacal consistency

around the fundamentals.

And the first purpose is to fulfill client dreams.

I mean, you are in the dream-making profession.

Your job is to look at the people who you are blessed to serve your clients, your customers, the people who put

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