The 79/21 Rule to Build a Long Term Business
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 22 March 2019
⏱️ 6 minutes
🧾️ Download transcript
Summary
Throughout my whole career I've always been prepared for the next thing. My 79/21 theory came from a conversation on how to prepare for the future and strategic ways to allocate your energy.
In my opinion, there's more than enough hours in the day to taste everything. Really pay attention to the questions asked and my answers in this podcast episode.
:30 - Intro to the 79/21 rule
2:45 - What if something pops tomorrow?
4:50 - Instagram vs LinkedIn
Did you like this episode? Any feedback is appreciated - tweet @GaryVee to let me know.
Transcript
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| 0:00.0 | Hey guys, this podcast is a meeting between Gary and fashion designer Bobby Hundreds. |
| 0:06.5 | Gary explains a concept for the first time called the 79-21 rule to build a business for |
| 0:11.5 | the long term and stay relevant. |
| 0:13.4 | Hope you like it. |
| 0:14.4 | What we just fucking recorded it is the first time I've ever articulated this. |
| 0:20.2 | There's so many of those, I should probably call this the 79-21 rule. |
| 0:29.9 | You put 80% of your energy to squeeze Instagram 150%. |
| 0:34.9 | And you spend 20% of your energy tasting YouTube podcasts, direct mail, conferences, shows. |
| 0:41.8 | But if 80% is here, it's near your slot for that 20% that's it. |
| 0:45.4 | You won't be because the 80% of the tension has to go somewhere else and you've been tasting |
| 0:49.4 | it on the 20%. |
| 0:51.0 | When the 80% goes away on Instagram, where the fuck do you think all this attention goes? |
| 0:55.5 | On the shit you've been tasting. |
| 0:57.0 | When I came out and said like Snapchat's popping, I've been fucking tasting Snapchat for |
| 1:01.8 | two years. |
| 1:02.8 | I saw the Khaled moment and I looked at numbers and I'm like this is the moment. |
| 1:06.2 | But I've been tasting it. |
| 1:08.2 | I've been tasting LinkedIn for four years now I'm telling people it's happening. |
| 1:11.8 | I'm still tasting Snapchat. |
| 1:13.8 | You know what you fucking shit you would sell on Snapchat? |
| 1:16.9 | I'm not completely off of it now. |
| 1:18.7 | I don't give a fuck. |
... |
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