Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the Hubspot podcast network with great shows like the shakeup today will be focusing on the seven figure book funnel book to drop these value bombs. I brought Rob Cosbert into EO fire studios. Rob is a two times Wall Street Journal best selling author and the founder of best seller publishing Rob helps experts start

hunting for clients and instead become the hunted with their own best selling book he's been featured on ABC NBC CBS Fox and the entrepreneur magazine as well as many others and today find

nation will talk about how realistic it is to use a book and funnel to make seven figures which fields this can work in isn't there just too much noise to stand out how hard is it to get the book actually done and the big

six of states people make when trying to do this in so much more fire nation when we get back from thinkin hours sponsors fire nation have you ever consider starting your own business helium 10 can help with helium 10 you can become a seller on Amazon the world's largest online retail site with minimal startup costs learn more about helium 10 plus get 50% off your first month of a helium 10 platinum account when you visit helium 10 dot com slash fire.

Rob say what's up to fire nation and share something that you believe about becoming successful that most people disagree with what's up fire nation happy to be with you John good to talk to you again my friend.

You know I don't know how many people would disagree with this but I would say based on their actions they would disagree and that is that a failure is never fatal

and and people should to be successful should kind of sure the idea of the fear failure and if they embrace it they can fail seven times but the eight time they're going to be successful I really do have love how entrepreneurship can really be this like one some game where you can just fail in fail in fail but learning hopefully with every single one of those failures and then you finally get it rights and you literally hit it out of the park.

And not only do you succeed on such a massive level but that's all people remember you for I mean like the only thing that I'm known for right now is entrepreneurs on fire you know this very successful decade old podcast with 3000 episodes 100 million listens I've had so many failures I mean so many failures I've dropped out of law school I've been fired from jobs I've had you know products and services and courses just flop you know three five seven.

And that's the one thing that you are known for is the thing that you finally get right and you will get right if you keep on going and that's why I love the topic they were talking about here today which is the seven-figure book fun all book because listen fire nation.

This is something that you can take the genius you're learning from people like Rob and my other past guests and creates

Your version of awesomeness your version of the niche that you're gonna dominate

But I want to start Rob with just the real question of

How realistic is it to actually use a book and a funnel in combination to make you know

Not just five figures not just six figures, but potentially seven figures in revenue

Here's the best way I can I can answer it if you get it right it is very realistic and in some ways it's even easy

The hardest part is the is the actual doing of it right once you once you do the steps and put the pieces together

You know if if you have a high ticket offer

Obviously that's one of the keys right we're not talking about selling a million

A books at four dollars and ninety-nine cents. We're talking about using the book and the funnel to ultimately sell

To your ideal client something much more expensive, but it is actually very very realistic and I

Have dozens of clients who have done it and I know dozens of other people that that do it regularly

So fire nation this is one thing that I think is really important for you to realize is you're not

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