If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer,

with additional support from Kuat Racks because you love your bike, rumple, blankets

and gear for everywhere, and athletic greens, the daily drink for a healthier

you.

Certainly I know people who have not compromised at all and ended up kind of old

and lonely sitting there with their list of accolades. This is Graham's

environment. Graham loves climbing massive alpine routes at the remote corners

of the earth where the margin between life and death is not only thin but also

really difficult to see your sense. That, however, to me, is not what makes him

interesting. Graham is one of the kindest, most intelligent, genuinely

enthusiastic, decidedly not self-serious, dare I say goofy, thoughtful people I've met.

He clearly places the people he cares about, his wife in particular Shannon, his

family and friends ahead of everything else on the important scale. Most days

he goes to work at the company he founded, making films and podcasts. On the

outside he's pretty normal. Graham is a world-class alpinist. Graham owns a

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