If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer, with

additional support from Kuat Racks because you love your bike, rumple, blankets

and gear for everywhere, and athletic greens, the daily drink for a healthier

you.

Ashley, you're new to the show. I know you've been working with us behind the scenes for

the last few months, but welcome. Formerly everyone, this is Ashley. Hi, and thank you.

Okay, so I've got a question for you. Do you break rules? Wow, okay.

Coming in hot the first time for the show. I was hoping for a little bit of a

sample. That's a good question. No, but real though, I've been thinking about how we

all break rules, knowingly or unknowingly. Most of them seem like low

consequence, especially when we only do them once, but some rules are social or

cultural, like a code of conduct. Some rules sort of feel more like suggestions,

and some rules can get you a ticket or worse if you don't obey them. So yes, I

have, I will admit this, I have broken a rule in my life. What rules have you

broken, Ashley? Oh, so I have to go first. Well, let's first start by saying I try

...