The 5 Phases of Content Marketing | Ep 428
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 30 August 2022
⏱️ 23 minutes
🧾️ Download transcript
Summary
No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) - Content Marketing Phases: Create, Consistent Posting, Reliability, Regularity, Repurposing.
(4:10) - Key rules: No length limit, prioritize quantity. Alex details each phase.
(12:04) - Phases 3-5 focus on customer generation; 1-2 generate leads.
(17:56) - Talking points depend on expertise. Make engaging, informative content.
(19:04) - Core question: "Why listen? Why is it worth their time?" Honesty matters.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript
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| 0:00.0 | Real quick, you guys already know that I don't run any ads on this and I don't sell anything. |
| 0:04.6 | The only ask that I can ever have are you guys that you help me spread the words. |
| 0:07.8 | We can have more entrepreneurs, make more money, feed their families, |
| 0:10.9 | make better products, and have better experiences for their employees and customers. |
| 0:14.9 | The only way we do that is if you can rate and review and share this podcast. |
| 0:19.4 | The single thing that I have to do is leave review, |
| 0:21.9 | take you 10 seconds or one type of the thumb, |
| 0:24.0 | it would mean the absolute world to me. |
| 0:25.3 | More importantly, it may change the world of someone else. |
| 0:28.1 | There's a lot of things that are easy to measure and we over index how important they are |
| 0:31.5 | just because we know how to measure them. |
| 0:33.0 | There are other things that are intangible that are more important. |
| 0:37.0 | Welcome to the game where we talk about how to sell more stuff to more people in more ways |
| 0:40.4 | and build businesses worth owning. |
| 0:42.0 | I'm trying to build a billion dollar thing with acquisition.com. |
| 0:44.7 | I always wish Bayzo's musk and Buffett had documented their journey, |
| 0:47.6 | so I'm doing it for the rest of us. |
| 0:48.9 | Please share and enjoy. |
| 0:51.2 | Six years ago, I told clients of Jim Launch that they should stop making content because they were |
| 0:57.6 | wasting their time. I was partially right and partially wrong. |
| 1:02.1 | I want to break down the shift that I've had in terms of content marketing and its role |
| 1:06.6 | within a business. |
... |
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