Hey, what's going on guys?

Welcome with the Jeremy Scott Fitness Podcast and radio show coming to you on the Saturday afternoon here with an episode titled The Four Cs.

And we're talking about marketing here in a roundabout way and not in the way that you think of it in terms of just business.

Now, I will tie it into that.

And when I'm talking about the four Cs here, we're going commitment, courage, capability, and confidence. Those are

the four Cs here we're going to drill into. Now, this came from an email that Vince Gabriel had

sent out, and he's talking about marketing for fitness businesses,

small businesses, big or small, you know,

kind of gym owners and people who live in the fitness space.

And marketing is very important in this life for sure,

and I'm going to talk about, you know,

sizzle and steak and all the sexiness of the fitness industry

and what we do. But for you guys who don't run your own business, you're not an entrepreneur, you're not in the sales and marketing department of, you know, what you do for life. I do think you can still get a lot out of this podcast for the fact that the way I think of marketing is not just for business. I believe every single day we're marketing ourselves.

Whether we like to admit it or not, that's just the way the world works. When you walk into a room,

people are making judgments on you just based on how you look. Am I a fan of that? No, I think it's terrible,

actually. And I hate judging people just by how they look, because I think when you judge a book by its cover, you miss the chapters and you miss the story and you miss the real, you know, meat of it and the real importance of it. But like we see in the business world or especially in the fitness business world, your body is your business card.

Your body is your business cards. Your body is your business card.

So when I walk into a room, people are going to make, you know,

judgments and assessments on me just based on my physical appearance.

And if I wear certain clothes that really accentuate my physical details,

like if I get a pump going and I walk out of here and, you know,

a tank top into the grocery store and I'm super vascular

...