The 3 Things Laura Geller Did to Make $Millions on QVC (That Work on TikTok Today)
Post Run High
iHeartPodcasts
1.1 • 4.5K Ratings
🗓️ 11 May 2026
⏱️ 89 minutes
🧾️ Download transcript
Summary
Laura Geller is one of the original architects of modern beauty—a professionally trained makeup artist who turned her craft into a category-defining brand. From working with top celebrities to pioneering live selling on QVC, she didn’t just build products—she changed how beauty is communicated, taught, and sold.
In this episode, Laura breaks down the real reason people buy—and why most founders get it wrong. Her approach was never about selling products. It was about building trust, understanding the customer deeply, and making people feel seen.
This is a conversation about more than beauty—it’s about human behavior, trust, and what it really takes to build something that lasts.
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Transcript
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| 0:00.0 | I'm really her. My customer, my fan, my friends. I'm no different. |
| 0:04.5 | What would you say you recognized early on that enabled you to become a masterclass in sales and human connection? |
| 0:11.7 | I wasn't talking to them. I was connecting with them. |
| 0:14.8 | Laura Geller is an OG in the beauty industry, a makeup artist who turned her expertise into one of the earliest founder-led |
| 0:21.2 | beauty brands. From opening a New York studio to pioneering live selling on QVC, she didn't |
| 0:26.3 | just follow beauty's evolution. She helped shape how products are built and sold today. |
| 0:30.8 | I made up the biggest celebrities in the world, but when I would finish their makeup, |
| 0:34.5 | they'd say to me, well, how do I do it? I realized that every woman wants to learn. Did you have to fake it until you make it? You've got to fake it until you make it sometimes to break in. But if you know you're good, it's okay. What were your biggest business regrets that you wouldn't want any founder to make? Oh my God, you're making me remember stuff. The hardest part of the business is employees. |
| 0:56.3 | I can write a book on how many times I got burned. |
| 0:58.6 | Don't expect it to be an easy ride. |
| 1:02.7 | If everybody listening wants to learn something very important, listen to this right now. |
| 1:08.7 | Hi, guys, Kate here. |
| 1:12.5 | Thank you so much for tuning in to today's conversation with Laura Geller. |
| 1:17.7 | If you are enjoying Post Run High, please be sure to follow the show wherever you're listening, |
| 1:21.6 | and we will be right back with our chat after this short break. |
| 1:27.3 | This is an I-Heart podcast, Guaranteed Human. |
| 1:33.4 | Laura, you figured out how to sell trust before anyone else knew what selling trust actually meant. |
| 1:40.8 | So what would you say you recognized early on that enabled you to become a masterclass |
| 1:46.4 | in sales and human connection? I think what really was different about my approach to beauty |
| 1:52.5 | was that I'm really her. I know her, my customer, my fan, my friends. I'm no different. I want to learn. And I had the piece |
| 2:05.1 | that was missing. I wasn't talking to them. I was connecting with them, meaning I educated them |
| 2:12.5 | on how to do their makeup in a way that they understood it. And I got that from understanding that I made up |
... |
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