THE 3 SECRETS TO SELLING TO THE CIO AND OTHER EXECUTIVES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 14 February 2023

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	You
0:30.0	You
1:00.0	You
1:30.9	You
1:33.0	You may have taken a unique path to sales compared to some I've been doing this for probably over 30 years
1:47.5	Started out in accounting and finance and found that I couldn't really sit still very well
1:52.3	so I wouldn't transitioned into accounting and finance sales and
1:56.2	And enjoyed that and then added on accounting finance, distribution, manufacturing, process
2:01.6	manufacturing, eventually became a national sales manager.
2:07.2	And then I went to Oracle, went to Oracle for a while and I found that people really liked
2:14.5	their products but they didn't like the business practices.
2:19.4	So I created my own business as a reseller at Oracle because the products were great
2:24.9	but they wanted to have someone wear their hat, right?
2:29.9	So I did that pretty successfully for a while and then I actually stepped aside for 10 years
2:34.7	and was a mom.
2:36.3	And so that was rare to step aside and while I stepped aside I was an active angel investor.
2:42.4	So what was interesting about that is I got to wear many hats, you know I had the accounting
2:46.5	finance background but then I was in charge of QA because there was no staff and I got
2:51.5	to wear many different hats.
2:53.5	So I went from being a business owner to a contributor in many different areas.
3:00.8	Oh, you need this, suddenly I'm an expert, right?
3:03.3	So I did that and then once both kids got licenses, I went back to work and I've been back
	...

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