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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW THIS REP IS FOCUSED ON THE MOST LIKELY DEALS TO CLOSE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 10 February 2023

⏱️ 40 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Β  Email me additional questions: briangburns@me.com Β  Β  β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, Β  I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. Β  They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course. Β  It would pay for itself if I closed only one new deal of $X value. Β  Please let me know by Friday if I can move forward with this 1 year course. Β  Thanks, ME Here are some student interviews from the courses: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Β  Β  Β  Β  Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Β  Β  Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Β  Β  Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0

Today we've got a great guest. What he's doing today is pretty hard. He's selling new technology into established kind of hard, you know, old school businesses, real estate, office buildings. And when you're listening to this interview, because you're not going to see him, he's holding up a little device that can count the number of people that are in that particular area.

0:29.2

And this is very helpful for people who manage office space and are trying to get a sense of how occupied it is.

0:39.5

But what you're really going to get out of this interview is thinking.

0:45.0

Thinking like a customer.

0:47.5

Now, we get into it at the very end.

0:49.6

I'll sum it up after the interview,

0:52.1

but if you can start doing this, really analyzing your prospects,

0:57.6

who's most likely to buy, most likely to be interested, most likely to take action?

1:05.1

Because there's a lot of people that are curious, some are even interested, but if they don't buy, it's just a waste of time.

1:15.8

Or it's an education. It's practice, I guess, but there's better ways to practice. Let's get

1:21.7

into the interview. I'll sum it up at the end. And if you happen to be a sales leader, I've got a

1:26.8

podcast for you, the sales leadership

1:28.8

show. Check it out. Here we go. Hey, Chris, thanks for joining us today. As we're getting started,

1:38.6

gives a little background on yourself. Yeah, sure. So my name's Chris Keene. I'm currently head of channel sales at VergeSense, which is an IoT hardware company where we sell occupancy detection devices. So it counts how many people are in a room or how many are at a pot of desks. But prior to this, really, I started out in sales when I got out of college selling

2:03.4

planners, day planners, to colleges and universities. So printing industry, we were actually

2:10.3

doing something unique. We were buying and printing all the books in China, and then we were

2:15.6

importing them in and undercutting the competition

2:18.2

for a significant amount and taking a pretty big margin too. So that was kind of my foray

2:24.0

into dialing for dollars, you know? But quickly I started to realize, you know what,

2:30.6

technology might be a better path. So I eventually got reached out to by a recruiters

2:37.1

who said, hey, we sell this software called Integrated Workplace Management Solutions.

2:42.5

And we want you to come and help us break into the higher ed market because you have higher

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