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Perpetual Traffic

The 3 Most Important Marketing Performance Indicators™ & Why You Need Them

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7 • 867 Ratings

🗓️ 2 August 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success!

Chapters:

  • 00:00:00 Welcome to the Perpetual Traffic Podcast
  • 00:00:43 Meet Your Hosts and Join Our Telegram Group
  • 00:01:10 Marketing Performance Educators: Today's Focus
  • 00:02:45 Why Financial Metrics Matter in Marketing
  • 00:03:31 Key Marketing Metrics You Need to Know
  • 00:06:34 How Blending Traffic Channels Can Boost Your Results
  • 00:10:23 Traditional Advertising: Is It Still Relevant?
  • 00:15:04 Breaking Down Customer Acquisition Cost (CAC)
  • 00:21:23 Why NCAC Is Crucial for Your Growth
  • 00:22:33 Maximizing Profits with Average Order Value (AOV)
  • 00:24:46 Real Client Stories: Overcoming Operational Challenges
  • 00:26:53 Media Buying Strategies for Lower Customer Acquisition Costs
  • 00:30:07 Marketing Efficiency Ratio (MUR): What It Means for You
  • 00:37:09 Multilingual Marketing: Expanding Your Reach
  • 00:38:07 Wrapping Up: Conclusion and Call to Action

LINKS AND RESOURCES:


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Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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