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Perpetual Traffic

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 6 August 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.

Chapters

  • 00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren
  • 00:00:52 - Sneak Peek: Exciting Series Ahead
  • 00:01:29 - Comparing Skincare Routines to Marketing Strategies
  • 00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter
  • 00:03:21 - Must-Have: Free Downloadable Marketing Resources
  • 00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics
  • 00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)
  • 00:16:40 - Political Spin: Applying NCAC to Campaigns
  • 00:20:00 - Seamless Integration: CRM and Third-Party Tools
  • 00:20:43 - Pop-Up Power: Gathering Customer Data Effectively
  • 00:21:07 - Mastering Customer Segmentation Techniques
  • 00:21:23 - Breaking Down Website Visitor Analytics
  • 00:21:44 - Optimizing Pop-Up Strategies for Better Engagement
  • 00:23:26 - Leveraging Wicked Reports for Precision Data
  • 00:24:39 - The Vital Role of Tracking Customer Acquisition Costs
  • 00:28:19 - Assessing New Customer Metrics for Growth
  • 00:34:59 - Turning Customers into Brand Evangelists
  • 00:41:30 - Wrapping Up: Final Thoughts and Resources

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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