The 3 Most Important Marketing Channels of 2023 | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 31 October 2022

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

As we prepare ourselves for the year ahead, one of the most important questions we can ask is, “What are the most important marketing channels of 2023?” Because now is the time when we need to cut the things that aren’t working for us, zone in on where the trends are headed, and build a plan that will guide us no matter what may happen. Luckily, real estate marketing genius Jason Pantana has run the numbers and read the market, and on this episode of This Week in Marketing, he’s giving you the three most important marketing channels of 2023. If you’re going to boil you marketing strategy down to only three channels in this coming year, you’d do well to choose these three. Ready for the new year? If you haven’t seen or listened to this episode yet, I’d argue that you aren’t, but you can do that, right here. If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more.

Transcript

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0:00.0	Today, I want to talk to you about the top three most important mission-critical
0:03.6	foundational marketing channels to have in place in your business in 2023.
0:12.0	The real estate market has adjusted. Six months ago, buyers and sellers
0:15.8	thought differently than they think today. And they're going to think even more differently
0:19.6	come next year. And so my question to you is, is your marketing reflective of that?
0:23.6	Or are you still doing the same old thing? I want to talk about what are the marketing channels that
0:27.7	enable you to be more effective in converting leads knowing that that period of maturing a
0:32.5	lead that incubation period could get a little bit longer. The messaging could change the way that
0:37.1	people find an agent and or believe in an agent. So to speak in terms of do they hire that agent
0:42.8	or not is going to be adjusting. So I want to I want to calibrate around that. How is the market
0:47.9	shifted? And therefore, what should your marketing mix look like? Top three channels in 2023.
0:53.2	And the other reason I think this is important is just because look, there's a ton of different
0:57.2	marketing ideas out there that could be a part of your plan, but does not mean they should be a
1:02.4	part of your plan. Because we know that when you're a dabbler in marketing, a little bit of this,
1:06.7	little bit of that, just spreading yourself a little too thin. It really does not move the needle
1:10.8	in your business. So today we pattern and erupt today. We reset and we talk about the top three
1:16.8	marketing channels to dominate in 2023. Welcome to this week in marketing. My name is Jason
1:22.0	Pantana, your host and instructor. And I'm super glad you're here today. If this is your first time
1:26.4	watching one of our videos, please, it would mean the world to us. If you would hit that big red
1:30.4	subscribe button. And there's a little bell icon right next to it. Tap that and it's going to
1:35.1	notify you whenever we publish new videos just like this one. Now, without further ado, let's dive
1:40.8	into our conversation. The top three marketing channels to have in place in 2023. Ready, get set, go.
	...

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