The 3 Elements Of A Profitable Community
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 17 January 2023
⏱️ 15 minutes
🧾️ Download transcript
Summary
I'm sharing a mini training about our profitable community formula, which we're going to be covering more in-depth at the Community Builders Mastermind later this month.
When it comes to creating an engaged community, it's all about fostering the culture, connection, and climb. In this episode, I explain how to get started and what to look for inside your business to ensure community is fueling your growth.
In this episode we talk about:
- Proof that big businesses are starting to see community as a powerful growth strategy
- One of the most important questions to answer when you're defining the culture of your community
- A really great litmus test to identify whether or not you have a strong culture in place
- Tangible ways to weave community into your brand
- How this community formula supports your sales process
If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!
Missed the Business of Community series? Check it out here:
Part 1: Breaking Down The Differences Between Audience & Community
Part 2: 5 Reasons Why Community Should Be An Intentional Part Of Your Growth Strategy
Part 3: The Most Important Step For Community Building
Part 4: 7 Ways To Increase Revenue Through Community
Part 5: 3 Steps To Become A More Magnetic Business Leader
Click HERE to text the word MENTOR to (602) 536-7829 and let me know which of these three elements is going to be your focus for 2023!
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Transcript
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| 0:00.0 | businesses are waking up to the fact that, yes, you may be able to pay to acquire new audience |
| 0:06.4 | members or to acquire new followers, new people to your email list. But what you cannot buy |
| 0:13.7 | is a true engaged community. That takes work. It takes effort and it takes a strategy. |
| 0:25.0 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. I'm Lindsay Schwartz, your host and the founder of Powerhouse |
| 0:31.4 | Women, and together we'll unlock the confidence and clarity you are looking for to help you get out of your own way and |
| 0:39.4 | into action around your next big idea. |
| 0:47.0 | Welcome back to the podcast. I have kind of like a mini training episode for you today. |
| 0:54.0 | This is, quite honestly, the thing that could |
| 0:57.7 | shift everything for your business in the years to come. And it's no surprise, probably what the |
| 1:03.5 | topic is, because I have been talking so much about community as a growth strategy. And I do believe that we are on trend to see businesses |
| 1:15.5 | that are truly prioritizing community above all else to really thrive in the years to come. |
| 1:22.3 | And as though I needed any proof of this, any evidence, I actually got an email the other day. Last week, |
| 1:30.2 | I got an email from a company that literally the subject line said, we are looking to acquire |
| 1:36.4 | community-based businesses. So this is a venture capital-backed firm that is literally going around buying community-based businesses. |
| 1:47.9 | And here is what that told me, just the fact that I received this email. |
| 1:52.0 | It tells me that business in general, like big businesses are really starting to catch on. |
| 1:58.4 | Businesses are waking up to the fact that, yes, you may be able to pay |
| 2:02.6 | to acquire new audience members or to acquire new followers, new people to your email list, |
| 2:09.6 | but what you cannot buy is a true engaged community. That takes work. It takes effort and it takes a strategy. Now, I always say it's not |
| 2:20.7 | rocket science, but there is a science to it. There's absolutely a science to at least how we have built |
| 2:27.9 | community. And that's what I'm going to break down for you today in this mini training episode, |
| 2:31.8 | because we're hosting this community |
... |
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