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Perpetual Traffic

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 16 August 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships.

Chapters:

  • 00:00:00 - Kicking Off with Laughs and Penultimate Introductions
  • 00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia
  • 00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators
  • 00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before
  • 00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back
  • 00:14:00 - Avoiding the Pitfalls of Discounting
  • 00:17:30 - Personalizing the Customer Experience
  • 00:19:15 - The Role of Email in Boosting Repeat Sales
  • 00:20:58 - The Art of the Follow-Up: Email Reorder Sequences Done Right
  • 00:22:14 - Welcome Sequences: Turning First Impressions into Lasting Loyalty
  • 00:23:43 - Ensuring They Actually Use It: Steps to Boost Product Consumption
  • 00:29:06 - Retargeting Magic: How to Bring Customers Back for More
  • 00:34:07 - The Customer Experience: Little Touches That Make a Big Difference
  • 00:37:22 - Personalizing the Post-Purchase: The Power of Handwritten Notes
  • 00:39:27 - Wrapping Up: Final Thoughts and Key Takeaways

LINKS AND RESOURCES:


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Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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