THE 2 SECRET ELEMENTS NEEDED TO BECOME GREAT AT B2B SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 1 July 2022
β±οΈ 47 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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| 0:00.0 | Last week I put out a poll on LinkedIn asking people what they wanted most from |
| 0:08.0 | their manager and the options were be left alone, be coached, that I trust them, |
| 0:16.7 | and then the last one was that they have your back. Now I find it ironic that I |
| 0:25.6 | I have to define these things because the surprising thing I learned from it was that a lot of |
| 0:33.6 | people said, if I trust them, then they have my back. And I was like, no, those are two |
| 0:41.4 | completely different things. And I had to like reply to comments. And some people still didn't |
| 0:48.8 | get it. I go, trust is believing what the other person says, that the other person does what they |
| 0:57.1 | say, that when they say the number eight, you know it's an eight, not a nine, not a seven, |
| 1:04.2 | it's an eight. That's trust. You believe what they say. You count on them to do what they say. |
| 1:15.2 | This is what's critical in all human interaction because without trust, the communication is not |
| 1:24.0 | accurate. Now, having your back is a completely different thing. Yes, you probably trust them if |
| 1:32.1 | they have your back, but not necessary. Having your back is more of protecting you, advocating for |
| 1:41.3 | you, supporting you. That's having your back. Now think about this. How many people in your life |
| 1:49.6 | have your back? There's a lot of people you trust, a lot of people you believe, but do they have |
| 1:57.3 | your back? Do they protect and advocate for you? Are they your champion internally at the company? |
| 2:04.5 | Are they your champion in life? And this came up on a couple of sales leadership |
| 2:12.0 | interviews that I did. And even though this interview may certainly does fit that show, |
| 2:18.4 | but I think it fits this show even better. Let me explain why. Because this doesn't even have |
| 2:25.1 | to be your manager. It can be anybody in your life that is so much on your side that they |
| 2:34.4 | will risk the relationship with you to help you. They will tell you the truth even when you don't |
| 2:42.6 | want to hear the truth. They will implement Solomon's paradox. Solomon's paradox is when someone |
| 2:52.3 | else can see something that you cannot see. Because as a mammal, guess what? Survival is your top |
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