The 2 Fastest Ways To Grow Your Audience In 2023
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 10 January 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
If you know that you're meant to make a bigger impact this year, there are two main strategies for getting your business in front of new people and growing your community. In this episode, I break down the pros and cons of paid advertising and share creative ways to collaborate with like-minded entrepreneurs. I also highlight places in the Powerhouse Women community where you can connect with other women who want to rise together.
In this episode we talk about:
- Why we're not putting a lot of money into paid advertising this year
- What a podcast swap is and how it works
- My top recommendation for growing your audience if you have a product-based business
- The best way to find people to collaborate with
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Transcript
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| 0:00.0 | If you right now do not have people around you that you can collaborate with, it is up to you to put yourself in a position to meet those people and be really intentional with spending enough time to nurture the relationships that are going to turn into those people. |
| 0:18.5 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:25.5 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together we'll unlock |
| 0:31.3 | the confidence and clarity you are looking for to help you get out of your own way and into action around your next big idea. |
| 0:44.5 | If you have a goal to reach more people with your products, your services, your message, |
| 0:50.2 | then today's episode is for you. I am going to share the two fastest ways to grow your audience in |
| 0:56.9 | 23. And this is just really a relevant episode as we kick off a new year. And you're probably |
| 1:04.4 | focusing on some of your business goals for the year. Because what it comes down to, if you have a |
| 1:09.9 | goal to grow your sales, to make more money |
| 1:12.5 | in your business, to make a bigger impact, it's going to come down to getting your message |
| 1:16.8 | in front of new people. And when it comes to doing exactly that, trends are ever changing. |
| 1:24.0 | And we've been talking about this a lot as we've been talking about community and really some of the things that are working now and some things that don't, some things that worked in one season that just may not work as well today. |
| 1:36.5 | So we're going to talk about these two really quick options. And it truly is a choose your own adventure. You can obviously choose to do a combination of |
| 1:45.2 | these two things. But if you know you're meant to reach more people, you're meant to make a bigger |
| 1:50.6 | impact, these are really your two pathways for getting your business in front of new people, |
| 1:58.7 | gaining new audience members, and growing your community. |
| 2:02.4 | The first one is you can pay for it. You can pay to get your business, to get your message in front of new |
| 2:11.9 | audiences. You can do that in a lot of different ways. Traditionally, people might think of |
| 2:16.6 | Facebook advertising or more |
| 2:18.1 | traditional advertising. You can also pay to be promoted via certain email lists, via other people's |
| 2:25.6 | social media, via press features. But here's what I have found and what we are actually |
| 2:33.4 | focusing on for 2023 to grow powerhouse women |
... |
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