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The Playbook With David Meltzer

The #1 Trait of a Good Salesman | The Playbook Flashback Friday With John Paul DeJoria, Cofounder, Patron and Paul Mitchell

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 14 January 2022

⏱️ 4 minutes

🧾️ Download transcript

Summary

Today's episode is a flashback to my conversation with John Paul DeJoria, the Cofounder of Patron and Paul Mitchell. We are going to talk about the #1 trait of a good salesman and the greatest lesson he learned from being homeless and selling encyclopedias. Let me know if you want to hear more of these Flashback Friday episodes and if you want to see me sit down with John Paul DeJoria for another episode. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Make sure your product or your service is the best there is.

0:04.3

You don't want to be in the selling business.

0:06.4

You want to be in the reorder business.

0:10.0

This is the flavor.

0:12.0

I need your money.

0:13.0

I had a scholarship to school, but I sold in cyclopedias.

0:16.4

And I think the sales skills of being the cyclopedias sales person

0:21.7

carried me to great successes later on.

0:24.0

Oh, Christless education.

0:25.6

If I could right now, I would make it mandatory for every one of my children.

0:30.0

To sell in cyclopedias, door to door.

0:32.1

I'd have them out there, door to door no leads because it's the best experience in the world.

0:36.1

It teaches you how to overcome rejection and not let it get it to you.

0:39.9

Yeah, that's very important.

0:41.5

And to that matter, you know, not quitting as I look through your entire career

0:45.9

is a stealth of what you do.

0:48.2

Like you just, it's not just taking no and turning it into a yes.

0:52.0

It's when you were down and out.

0:54.8

You, you know, several times in your life, correct?

0:57.1

You slept in your car.

0:59.0

You didn't let it bother you at any time.

1:00.7

You simply looked and put faith into what you wanted.

...

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