vodka companies, celebrity can put their name in, it works.

Right.

Clothing, it doesn't really work, right?

You have to have great product, you have to have great marketing.

It's important that we started with a thought in mind, and that

thoughts evolved, but the original concept stays the same, right?

This is the flavor.

I have the incredible Ryan Ellis.

He is the CEO of Travis Matthew, which is Ryan, one of my favorite

brands initially, not only because it's here in Orange County, but

more importantly, it uses the letter M as its logo.

So it fits right into the Meltzer brand itself.

You know, Ryan, you and I share something in common.

We both are average division, two and three athletes, you know,

and I mean that is a great compliment to you because I will tell

you in my career, all the ups and downs people ask me what has

contributed to my greatest successes.

It was what I learned playing as an average division, three football

player, and I've been blessed to get to know you a little bit

before we are actually doing the podcast, and it was very apparent

to me that what you learned as a successful division to basketball

player seems to be the biggest contributor to your success.

...