You know the directions, you just need to be and have the awareness and the patience in order to be successful.

This is the labor.

So many people are looking for side hustles, looking for different ways to make money and they'll ask me how I can't find the time.

This isn't why isn't this working out.

I'm like, do what you do today better and you'll make more time and make more money to make the other thing happen with what you're doing now.

My business is all exist and all get downstream.

My intention has changed, meaning the activity, desire and action that I'm taking.

Majority of time is moved into a different direction with my personal brand because I focus so much on the original stuff that I was doing.

Now this brand feeds everything to this brand.

This brand makes twice as much and I make even more.

But it wasn't because all of a sudden I said I'm just going to focus on me.

I'm going to forget about all of this that I built because it's not good anymore because I found something that seemed more exciting.

I did some consulting for Golf Oil International.

They had a client, 20 million dollar client, new client and they were draining them of resources, high maintenance client.

And I talked to the CEO and he's like, what should I do?

And I said, well, who's your best client? He said, well, we have this $2 billion client since the beginning, low maintenance.

I spent less resources on the $2 billion than I do the $20 million and I said, oh, that's simple then.

He said, what? I said, fire the $20 million client.

He said, yeah, but they'll go to our competitor and there's someday be a $40 million client.

I said, I know, but take your resources and put them over to the $2 billion client.

You'll keep that client and they'll turn into a $4 billion client and still be low maintenance.

And that $20 million client can go bleed your competitor.

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