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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

THE #1 THING THAT SEPARATES THE BEST FROM THE REST IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 20 April 2024

⏱️ 44 minutes

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/Β  Β  - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

Today's topic we really haven't covered before, at least not in great detail.

0:05.0

It's about reading the situation, whether it's reading the person, the company, the deal, how well the money. the

0:13.3

deal, how well the meeting went. It's a critical skill. And I had done a video about this on

0:21.5

LinkedIn a while ago and somebody had commented, isn't that just

0:24.7

experience? Well, no, experience is doing things over and over again. But if you don't pattern match, meaning keep track of these meetings,

0:39.0

distinguish good ones from okay ones from not so good ones and what's the difference not just

0:46.5

grade them but understand the nuances of them this This is innate in us, but you have to be proactive to become good

0:59.6

at it. You could take 10 years to become good at it or you could learn it really quick.

1:06.0

I liked this skill because you would have you know all kinds of ideas and things to do during the day, but if you don't prioritize

1:19.4

them because prioritization is really grading what's more important than the other.

1:25.0

And you have to do that somehow.

1:28.0

And I think this is something that is kind of overlooked today because we're using a CRM to show us what we should be doing that day or what we are told to do that day instead of our own planning and it fits so many things.

1:50.0

For instance I was just listening to a podcast, remember the old love line in the

1:57.5

90s, Adam Corolla and Dr Drew had this radio show where people would call in and ask all kinds of questions.

2:06.0

And Adam Corolla, if you don't know, is a comedian.

2:10.0

Dr Drew is a board certified physician and so they have very different views on it and that's kind of why it worked that chemistry of a comedian with kind of, you know, real strong common sense, I would say, and then you had the

2:28.5

doctor with the medical training and you mix them together and they could read the problem and prescribe a

2:38.2

remedy, an approach, a next step. And I love listening to it because I liked how they use questions to peel back, but there

2:48.1

was a lot of pattern matching, a little too much sometimes, but they were in a very short period of time being able to talk to

2:57.7

somebody on the phone they've never met they're not looking at and try and help them. In sales, we cut pattern matching everywhere.

3:08.0

It's not just time management, it's what deals to work on and how and in what order.

3:15.0

Instead of what we tend to do is be reactive and either do what we're told,

...

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