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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

THE #1 THING THAT DIFFERENTIATES THE TOP B2B SALESPEOPLE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 5 April 2022

⏱️ 44 minutes

🧾️ Download transcript

Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, big heads up. If you're in the closing the complex sale course, make sure you check out

0:06.9

yesterday's office hours. Office hours is the second the last chapter. We had a great one

0:12.1

ran over because we had such great conversations about champions trying to find out what's

0:21.1

the likelihood of a deal closing. What do you do if the organization changes during your

0:27.1

deal? They hire somebody new. All of these things that tend to pop up that's hard to plan for,

0:34.8

but critical if you're going to close a large complex sale. So make sure you check in those out

0:39.9

if you're in the courses. Also, there's a new community capability built into the course.

0:47.1

We used to have a group on LinkedIn, but now it's actually in the course. It's the second chapter

0:53.8

rate underneath the introductory must read chapter. So make sure you're checking that out

0:59.6

for both courses. Let's get into the interview. This one's really good. A fantastic sales leader

1:06.8

with a systematic way of developing himself and his team that is open, encouraging, non-dictorial,

1:17.0

non-KPI, about really what does matter with his particular market and his targets,

1:24.7

which are really a tough target. If you're selling into marketing, you know what he's up against.

1:31.8

But it's really going to be an interview. I think you're going to get a lot out of,

1:36.9

please take some notes. I'll sum it up at the end and check out our friends over at Scratchpad.

1:42.7

If you have to force to use sales force or need to or have to or want to or even like to

1:49.5

and you want to get the data in there faster, no matter where you are on the web,

1:54.6

without having to go and find the record and pull it up and all that overhead. Scratchpad does

2:02.5

that all super easy. It's kind of like the workbench for sales people. It's free. Give it a shot.

2:09.8

It's a Chrome plug-in. I have the link in the show notes below or just go to Scratchpad.com right

2:15.2

now and add it to your Chrome browser. Here we go with the interview.

2:22.9

Hey, Chris. Thanks for joining us today. It's a way of getting started. It gives a little

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