The #1 Strategy to Break $1M as an Agency Owner

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 22 June 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:30) Balancing Quality and Scale (07:36) Factors in Selling an Agency (09:30) Investing to Break Through to Seven Figures (13:12) Upselling Existing Customers (14:27) Expanding Service Offerings (15:52) Leveraging Organic Reach Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so we have a little treat for you.
0:01.4	So this is a coaching call from the Agency Owners Association.
0:06.0	This is a group that Neil and I have for agency owners to help you grow faster.
0:10.1	So if you're an agency space, you a services business this is applicable to you.
0:14.0	It's a little preview of a call.
0:15.0	It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.
0:19.5	If you want to learn more about the group, you can go to marketing school.
0:22.0	I.O. slash agency. Again can go to marketing school that I.O slash agency again
0:23.7	it's marketing school that I. Oh, I hope you enjoy the episode my question is the
0:28.4	following where is the balance between quality and skill every massive brand is known for its flaws,
0:33.5	from Comcast to GoDaddy, to AT&T,
0:35.4	to Dalpy Engine, and the lead goes on.
0:37.5	How do you balance out the scale chart and poor feedback
0:39.9	slash retractors by unhappy clients, online trolls,
0:43.4	course users or webinar attendees.
0:45.7	For example, how do you make sure
0:47.0	that the negative wave of feedback
0:48.4	is introducing the brand affinity instead
0:50.0	of accelerating into 10X?
0:51.4	Yes, see, you're always gonna get some sort of negative, of 10X. Yes, you're always going to get some sort of negative,
0:54.0	assuming you're growing.
0:55.4	You know, if I had a call with someone today
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.