I'll start with convert kits re-brands to kit.

Okay, are you familiar with it? You need me to...

I am, like they're releasing all these other features and they're going to be more than email.

Oh, you, you use convert kit.

Yeah, I do. I don't like it. You can add in all the other features.

Convert Kit doesn't just mean email. I don't know why you need a rebrand.

Kit is generic. Convert Kit has built up a lot of brand equity.

It's like Elon saying, I want to go from Twitter to X.

And then him posting, I don't know if he saw this on X, he posted about the rebrand and how much people like it better if they do like it better and everyone's like no we prefer Twitter

That was a parity account. That was a parity account. Yeah, it just got massive engagement because it's the same picture as hit.

But yeah, it was a parity account, but I think what, 70, 80% of people prefer Twitter.

Yes, it's like you're crushing brand value.

What's wrong with the name convert kit? There's nothing wrong with that name.

Convert kit doesn't mean oh this is just an email solution. It can work for

anything. Mailchimp offers tons of different solutions other than email and MailChimp sold for over $10 billion if I'm not mistaken to into it.

I know they did sell it into it. I don't know if it was 9, 10, or 11, or 12 billion, but it was somewhere in that price range and you look at

HubSpot it doesn't have email in there it's done fine with email CRM

etceter even with sales and all this kind of stuff that they're going after sales force with.

I don't see the purpose of Nathan Berry wanting to rebrand.

You know, maybe he wants to do something new, but he's just wasting time and money.

Yeah, I mean, so I've... new but he's just wasting time and money.

Yeah, I mean, so I found out about this a couple months ago because he was at a retreat that that we hosted. And I think, so even at the time I had the same reaction as yours. I just didn't really say anything

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