Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 24 June 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective on advertising as a meritocracy, where good content can go viral regardless of follower count. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’” (01:00) Is Cannes Lions Worth It? (06:44) Ramp Overwhelms Brex's Marketing (09:43) Gary Vaynerchuck says "Advertising is now a ‘meritocracy’” (13:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	I think can line is still happening right now a lot of people are there I see a lot of these
0:04.0	activations and the biggest companies are meta's doing like there's all these panels and all this stuff it looks like a very nice time
0:10.0	so the question is if you're in advertising, is can line actually worth it or not?
0:18.7	So my CEO used to be the president of I Prospect, which I think now has more than 10,000 employees and probably
0:26.9	over a billion in revenue at this point.
0:29.9	And I Prospect is owned by one of the big holding companies called Densu.
0:34.2	When he was at I Prostict, it was smaller, I think it was still around like 7,000 employees, but they're still
0:39.4	big in size, they're just bigger now because I think Den to combine combined Merkel with I prospect, although I could be wrong.
0:46.0	And he's tried out all the cans, lines, and stuff like that.
0:50.0	And what he found was it cost a lot of money good for branding doesn't really
0:56.0	drive much revenue and we haven't tested it but I also believe it depends what type of agency you are. See the past agency he was at was a
1:06.9	performance marketing agency. At N.P. Digital, sure we do creative and stuff like that and we bought a
1:12.0	creative shop, but we are mainly first a performance marketing agency.
1:17.0	If you look at a lot of the agencies that are at Cans, they're not really performance marketing agencies.
1:24.0	It's not the sexy type of marketing.
1:27.0	But what's funny is, it produces a lot of the ROI in marketing.
1:31.0	And I just feel that Kans is great if you want the branding and
1:35.0	the notoriety and mingle with the who's who but I don't think it drives tons of
1:40.1	revenue or maybe it just depends on the type of agency.
1:43.0	I think for performance marketing shops it doesn't drive too much.
1:46.0	Maybe it does for creative shops, and I don't know anyone who has or has not tried it out for
1:50.1	creative shops.
	...

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