THE #1 SECRET TO SELLING YOUR WAY AND WINNING LARGE B2B DEALS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 21 June 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.0	In sales we tend to have these really silly arguments about style and I don't
0:07.0	know if they really progresses us anymore because we all have a unique style
0:11.6	and I think that's good. What comes becomes a problem is when your style has a
0:19.8	certain weakness and a certain area and then you need to augment it, augment it
0:24.7	with people at your company, with technical people, business people, legal,
0:29.4	finance, all to help you close the deal and that's okay. I think what we tend to
0:36.8	think is my way is the only way and the best way and it may be for you but not
0:42.8	for everybody. What we need to do is find what we're really good at, double down
0:48.9	on it. Most people say find what you weakest at and bring it up. Well,
0:53.7	yeah sure but we have to be at a certain level to get the deal done but it's
1:03.7	okay if we augment our sales style with other people and sometimes it's even
1:08.7	more effective but you have to know when to do it and how to do it. That
1:14.0	becomes a skill in and of itself. We're gonna be talking about this today with
1:19.2	a great guest, someone who's had enormous success, loves to sell and good
1:24.6	into it because she was good at it. Let's get into the interview. Before we do,
1:29.8	if you're in the courses, we had a great office hours yesterday. I marked the
1:34.7	best ones with a must watch or a must listen to so make sure you check it out.
1:39.1	If you're in the courses, the one-on-ones and the office hours, that's where the
1:43.9	magic happens. When you see people have real success with it, learn how to get
1:49.7	meetings with the C suite pretty much easily, pretty easily with no cold
1:56.4	calling, no spamming, none of that stuff and also check out our friends over at
2:01.8	Scratchpad. Scratchpad's the funnest easiest way to get the data out of your
	...

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