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Perpetual Traffic

The 1 Secret to Lowering Your CPAs by 60% on Meta

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 21 March 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!

In This Episode, You'll Learn:

  • 00:00:00 - Warm Greeting and Positive Response
  • 00:02:50 - Efficient Formatting of Names and Numbers with GPT
  • 00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration
  • 00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study
  • 00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals
  • 00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions
  • 00:20:33 - Identifying Google Campaigns Built by Facebook Experts
  • 00:21:47 - Three Distinct Real Estate Market Avatars Identified
  • 00:24:18 - Message Importance in Facebook Advertising
  • 00:28:12 - Success through Simplification: Going Back to Basics in Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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