5 Proven Ways to Improve Your Website Conversion Rate
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 24 March 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.
In This Episode, You'll Learn:
- 00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)
- 00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate
- 00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms
- 00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms
- 00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page
- 00:23:57 Effective Tips for Pop-ups: Using a Delay
- 00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites
- 00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping
- 00:37:18 Effective Call-to-Action for Losing Weight in 30 Days
- 00:42:13 Improving Website Conversion Rates through Avatar Optimization
Resources Mentioned In Episode:
- Tier 11 Growth Plan
- Lucky Orange
- Mouse Flow
- Hotjar
- Stamped IO
- Optinmonster
- Unbounce
- Cart Abandonment Rate Statistics
- Facebook Ad Benchmarks
- Countdown Timer Examples
- Powr Countdown Timer
LINKS AND RESOURCES:
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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