The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 23 June 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators. He talks about: - How to build brands with recurring revenue - Lessons from launching .Club Domains and selling to GoDaddy - Creator economy trends and the rise of NoteGPT - The right way to raise funding and attract investors - Why brand story and trust are critical in today’s market Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond. Timestamps: 00:00:00 - Startup Foundation 00:03:38 - Entrepreneur Journey 00:06:42 - Liquidity Control 00:09:33 - Turn On A Dime 00:12:40 - Test and Fail More 00:15:59 - Lean Into Success 00:19:14 - Kickstarter Test 00:22:17 - E-Commerce Brand 00:25:35 - Wealth Creation 00:28:37 - Entrepreneur Learn 00:32:51 - Affiliate Marketing 00:36:17 - E-commerce Vendor ️ 00:39:18 - Runner's World Awards 00:42:12 - Know Your Audience ‍‍ 00:44:59 - AI Music Creation 00:48:50 - AI Imagination Limit This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ Sponsors: Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts.

Transcript

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0:00.0	Most startups, they don't fail because the product sucks.
0:02.8	They fail because the foundation does.
0:05.2	It's not the idea that breaks a business.
0:07.3	It's the lack of structure.
0:08.8	No clarity on equity, no alignment on values, and no one knows who's really in charge.
0:14.4	And here's the part no one tells you.
0:16.2	If you don't build with brutal clarity from day one, you're already on the path to failure.
0:21.7	In this episode, Colin C. Campbell reveals what actually kills a startup and how to build a moat
0:28.1	to protect your business from day one.
0:35.2	Our guest has co-founded several internet companies and technology companies, including
0:44.5	Internet Direct 2,000 Hostopia.
0:47.5	He's the author of the number one bestseller Start, Start, Scale, Exit, Repeat.
0:51.6	It is currently the number one bestseller in 15 categories on Amazon and
0:56.6	won 29 global awards, including the prestigious Axioms gold medal for entrepreneurship in 2025.
1:06.3	He continues to launch new companies, including startup club, paw.com, and meowingtons.com.
1:13.2	So we're going to get to my buddy, uh, calling Campbell in just a second. Now let's have a word
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