From A9 to AI: How Amazon AI Is Changing EVERYTHING For Sellers

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 9 June 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Grab your free Amazon Audit - https://flatworldnetwork.com/ Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond. If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works. We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts. This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace. In this episode: - How AI is changing Amazon SEO and PPC - Why Amazon’s COSMO and RUFUS models matter - Creating content that performs in AI-driven search - The future of listing optimization and conversion - Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change. Timestamps 00:00:00 - Amazon Search & AI 00:05:26 - AI Changing Search Discovery 00:09:11 - Amazon Rufus Usage Skyrocketing 00:12:00 - AI Open 24/7 00:14:51 - AI & Amazon Customer Experience 00:17:34 - Key Change: Cosmo Intro 00:20:12 - AI & Listing Optimization 00:22:49 - How to Optimize Amazon Listings: 4 Ways 00:25:13 - Amazon's Future: 3 Things 00:28:02 - Search Experience by Category 00:30:58 - Innovation is Key During the AI Era 00:34:20 - Creating a Non-Intrusive Experience For Customers00:37:48 - New Innovations Coming

Transcript

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0:00.0	Amazon search is no longer ruled by keywords. Like it or not, it's being rewritten by AI.
0:05.8	Rufus and Cosmo aren't just buzzwords. They're reshaping how your products are found,
0:11.2	ranked, and bought. But here's the part most sellers are missing. These AI changes demand
0:16.8	a whole new content strategy. In this episode, Max Sinclair reveals how Amazon algorithm is evolving,
0:24.2	what you need to change in your listing,
0:26.1	and why ignoring this shift could cost you everything.
0:32.8	All right, we're gonna be talking about and talking to one of my favorite guests.
0:41.4	He is the founder of eComTent.a.i, a leading content generation platform built for the future of AI
0:49.3	AI-powered search like Cosmos and Rufus.
0:52.2	He helps brands celebrate high-performing visual and written content
0:57.0	tailored for emerging AI discovery tools. He's previously held global leadership roles at Amazon
1:04.0	and also hosts the new Frontier AI4 e-commerce podcast. And this is our returning guest, Max Sinclair.
1:14.0	But before we get to Max, we'll have a word from our sponsor.
1:17.2	Are you spending more on Amazon ads and getting less return?
1:21.7	There's a smarter way to grow.
1:23.5	And without increasing your budget, Levanta's affiliate shift calculator shows what you could do if you really allocate just
1:32.3	a portion of your ad spend into affiliate marketing.
1:36.3	If you're an Amazon seller doing over $5 million a year, this is for you.
1:41.3	And guess what?
1:42.3	It's free.
1:43.3	All you have to do is click on the link in the
1:45.7	description to go to your custom forecast today so sit back relax grab a cup of coffee
	...

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