The #1 Mistake Entrepreneurs Make When Trying To Sell Their Products | Interview With Groove Life CEO & Founder, Peter Goodwin

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 11 June 2022

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Peter Goodwin, CEO and Founder of Groove Life, sits down to discuss how his “side project” ended up evolving into his second career as an entrepreneur, as well as how their product line has expanded from their original silicone wedding bands. Goodwin and host of #ThePlaybook, David Meltzer, share their thoughts on a wide range of subjects including the role that faith plays, why you should promote innovation and treat failure as “the ultimate tutor” within your business, and the biggest mistake that entrepreneurs make when transitioning careers. Goodwin also chats about his aspirations for the future of the brand. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	I say this to entrepreneurs all the time
0:01.6	is don't sell what you think is cool sell,
0:03.9	what it is already selling in the marketplace.
0:06.5	Pioneers get slaughtered settlers, are flourished.
0:11.3	This is the playbook.
0:13.5	Welcome to the playbook.
0:15.2	I have an extraordinary CEO and founder of Groove Life,
0:19.5	Peter Goodwin.
0:20.4	Welcome to the playbook.
0:22.5	Hey, thanks David, I appreciate you having me on.
0:24.9	Oh, it's my pleasure, you know,
0:26.2	there's so many different businesses out there
0:29.1	and, you know, I was looking through and found you guys
0:32.6	and then found that you were associated
0:34.0	with a lot of my friends as well.
0:35.9	And, you know, I look at something like Groove Life
0:39.2	and, you know, the Groove Wallet.
0:42.3	You know, how does that evolve in your life?
0:45.1	Like, how do you come up and say,
0:46.4	hey, this is the passion I have to be profitable.
0:50.6	Yeah, so we started Groove.
0:52.5	I was, I'm a hunting fishing adventure mountain guy
	...

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