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Perpetual Traffic

The #1 Metric That Will Completely Transform Your Business’s Bottom Line

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 8 July 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-commerce CEOs and growth marketers win by outspending the competition profitably, why so many 8-figure brands still get this wrong, and how you can finally tie NCAC to real revenue growth. If you want to scale smarter and protect your margins, don’t miss this behind-the-scenes look at Ralph’s playbook for dominating your market.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: Let’s Dive In
  • 00:00:16 - Meet Cashflow Kings: The Conversation Begins
  • 00:00:56 - Why Customer Acquisition Cost Will Make or Break You
  • 00:03:59 - Who’s Here: Ralph Burns Joins the Kings
  • 00:04:58 - NCAC Explained: The Secret Metric for Growth
  • 00:08:55 - How to Find Your NCAC Without Guessing
  • 00:30:06 - The Real Math: Calculating Net Acquisition Cost
  • 00:30:37 - Hidden Costs: Don’t Forget Your Ops Expenses
  • 00:31:37 - Set Smart Profit Margins & Win on CAC
  • 00:32:20 - Proven Tactics to Drive NAC Down
  • 00:34:35 - Protecting Profits: Why Margins Matter More Than Ever
  • 00:37:54 - How to Lift AOV Without Adding Friction
  • 00:45:01 - Bundles & Irresistible Offers That Sell Themselves
  • 00:48:37 - Ralph’s Final Word: The Million Dollar Takeaway

LINKS AND RESOURCES:


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Transcript

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0:00.0

I've spent over a decade in the trenches of marketing attribution, tracking over $5 billion

0:06.3

in ad spend and over $10 billion in revenue.

0:10.1

And here's the truth.

0:11.7

Most marketers are overwhelmed, second-guessing every decision, drowning in data, because

0:17.3

no one taught them to use attribution the right way.

0:21.7

That's why I built the Five Forces, a proven system to give you clarity, confidence, and direction to use attribution data with a system.

0:31.8

Right now, perpetual traffic listeners can get $800 off the Five Forces course and system over at Five Forces.com.

0:40.3

Just use the code PT.

0:42.5

You don't need more tools.

0:44.7

You need a system.

0:46.0

Go to Five Forces.com and get the system.

0:49.5

Use code PT to save $800 today.

0:53.1

Hello and welcome to the Perpetual Traffic Podcast.

0:55.9

This is your host, Ralph Burns, founder and CEO of Tier 11.

0:59.2

So glad you joined us here today.

1:01.1

Today is a show that I did.

1:04.7

It's actually a recording before.

1:07.8

They're actually going to release it.

1:09.8

So you're actually hearing it here on perpetual traffic first

1:12.5

before these guys release it on their amazing podcast,

1:17.6

known as Cashflow Kings.

1:20.1

If you have not checked that podcast out,

...

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