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Perpetual Traffic

Defeat The New Google AI Max Landing Page Doomsday with Val Riley

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 4 July 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.

Chapters:

  • 00:00:00 - Kicking Off the Perpetual Traffic Podcast
  • 00:01:56 - Meet Today’s Game-Changer: Val Riley from Unbounce
  • 00:02:41 - Val Riley’s Path to Unbounce: From Start-Up to Industry Leader
  • 00:04:17 - Google’s Hidden Updates: What You Need to Know
  • 00:06:43 - Why User Experience is the Secret Sauce in Ad Success
  • 00:08:09 - Supercharging Ad Performance with AI Max
  • 00:17:26 - Crafting Landing Pages That Drive E-commerce Success
  • 00:25:06 - Unlocking the Power of Custom Templates for Agencies
  • 00:25:40 - E-commerce Landing Page Templates You’ll Love
  • 00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales
  • 00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages
  • 00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition
  • 00:38:01 - Dive Into Unbounce’s Best Templates and Categories
  • 00:40:42 - Wrapping Up: The Key Takeaways You Can't Miss

LINKS AND RESOURCES:

Transcript

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0:00.0

I've spent over a decade in the trenches of marketing attribution, tracking over $5 billion

0:06.3

in ad spend and over $10 billion in revenue.

0:10.1

And here's the truth.

0:11.7

Most marketers are overwhelmed, second-guessing every decision, drowning in data, because

0:17.3

no one taught them to use attribution the right way.

0:21.7

That's why I built the Five Forces, a proven system to give you clarity, confidence, and direction to use attribution data with a system.

0:31.8

Right now, perpetual traffic listeners can get $800 off the Five Forces course and system over at Five Forces.com.

0:40.3

Just use the code PT.

0:42.5

You don't need more tools.

0:44.7

You need a system.

0:46.0

Go to Fiveforces.com and get the system.

0:49.5

Use code PT to save $800 today.

0:55.8

You're listening to Perpetual Traffic.

1:04.3

Are you looking for new audiences for your business?

1:07.8

Well, Snapchat is full of engaged users you just might be missing.

1:12.7

And if it feels like your current audiences on all those other social platforms are tapped out,

1:17.7

it might be time to diversify over to Snapchat. Here's why. 75% plus of 13 to 34-year- olds and over 25 countries use Snapchat.

1:31.3

40% of Snapcheters aren't even on TikTok daily.

1:35.6

And it's not just Gen Ziers.

1:37.8

In fact, nearly one in four Snapchatters are over the age of 35.

1:43.9

And 85% of Snapchatersters discovered new products and brands

1:46.9

through social ads, and that's 17% higher than non-users on the platform. This is an untapped platform.

...

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