Hello and welcome to the Perpetual Traffic Podcast.

This is your host, Ralph Burns, founder and CEO of Tier 11.

And today is a rebroadcast of a case study that we did a little over a year ago,

but a year and a half ago, right at sort of the end of Qasem Oslam's reign of terror here

at perpetual traffic.

And before our current co-host, Lauren E. Petrillo, she was just merely a guest at that

point in time.

So she will be absolutely thrilled that her spot is being taken by previous episode, Qasem.

But the point is, is I've had a lot of requests to rebroadcast this show, especially in light

of recent calls with clients as well as prospects who are in the PI law space, a personal

entry law space, and stating that this case study transformed their internal team and also

led to them really changing how they market and how they use Google and meta together

in order to get more signed cases. So if you're not in the PI law space, but you're marketing online,

this case study has a lot to do with you, even if you're not in the PI law space. It's an

area that we do particularly well, especially around paid advertising for larger entire states,

bigger municipalities, such as like large cities, typically.

But the keys to this case study are still true today, even though this case study is a year

and a half, two years old at this point in time.

So, in fact, just sort of checking in with a team who's actually running

the advertising for these guys, their cost per sign case fluctuates from anywhere from

1,200 to about 2,000 as a blended new case, which is really good if you're in the personal

injury law space. If you're paying less than $1,500, thereabouts to have a signed new case, that means

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