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Perpetual Traffic

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 19 September 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations.

Today, we’re sharing how many businesses, especially when strapped for cash, need to refocus their energy not just on digital ads but on getting back to the marketing basics. You need to connect with your audience, learn what broke, and rebuild trust to scale your business.

Ready to take control? The path forward requires patience, data, and strategy. Stop focusing on quick wins and start investing in your business’s long-term growth. 

In This Episode:

- Understanding Media Efficiency Ratio (MER) in marketing

- Strategies for businesses with limited marketing budgets

- Why setting clear business goals is critical

- The importance of marketing and experiential play

- Case studies and practical applications

- The role of customer feedback & how to get it




Resources Mentioned in the Episode:

Get Your Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi 


Oren Klaff’s book, Pitch Anything: https://www.amazon.com/stores/author/B004AN5OJA?ccs_id=afc782d8-f4ac-4f26-80f6-243a19b471d4 


Previous episodes on maximising your marketing budget: 

https://perpetualtraffic.com/podcast/episode-726-how-to-get-sales-in-your-first-year-of-a-digital-business-with-just-10k/ 


https://perpetualtraffic.com/podcast/episode-715-maximize-your-profits-with-these-6-brilliant-cross-sell-plays/ 


https://perpetualtraffic.com/podcast/episode-716-7-secrets-to-explode-your-profits-with-upselling/


Read more about Cadillac’s bid to join F1: 

https://www.autoweek.com/racing/formula-1/a64218356/cadillac-will-pay-450-million-anti-dilution-fee-join-formula-1/ 


Learn more about F1 bids and partners:

https://www.espn.com/f1/story/_/id/45531327/thailand-approves-123-billion-bid-2028-bangkok-f1-race 


https://www.formula1.com/en/information/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs 




Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple:

Transcript

Click on a timestamp to play from that location

0:00.0

If you're using paid ads to compensate for where your marketing drop the ball, where your offer is irrelevant, where your audience lost brand equity and trust with you, your runway is going to run out.

0:10.6

So the recommendation, back to it, to that next step, I've got my $10,000. What do I do next? What would your first, second, third step be?

0:20.4

First and foremost. You're listening

0:23.7

to perpetual traffic. All right, I get it. You're a small business, you're a startup,

0:31.5

you're a lean team. Everyone's doing dozens of different things and you've got to move fast and be

0:36.2

smart to compete with the big guys and the big gals.

0:39.2

You've seen their endless resources.

0:41.9

You know they are power.

0:43.3

They have more money than you.

0:45.0

But you can level the playing field and all their data scientists and their massive teams.

0:51.8

Finally, the secret weapon that you have is active campaign AI. The active campaign

0:59.5

AI suite is built exactly for you, the small business, the startup, the lean team. It's the secret

1:05.4

weapon that saves the average user up to 13 hours a week. Just think of what you could do with 13 hours a week.

1:12.7

It's not about saving time on writing. It's about getting predictive insights that used to be

1:17.5

out of your reach from predicting which deals are most likely to close to generating on-brand content

1:23.8

in seconds from the AI brand kit. Active campaign puts enterprise level capabilities

1:30.1

in your hands. Compete smarter, not harder. Discover the power of autonomous marketing with

1:36.7

ActiveCampaign. Go to active campaign.com to get started today. Hello and welcome to the

1:43.4

Perventual Traffic Podcast. This is your host,

1:45.0

Ralph Burns, founder and CEO of Tier 11 alongside my incredibly amazing co-host.

1:51.0

Lauren Ebe Trullo, the founder of Mongeose Media. So glad you joined this tier today. And if you're

1:56.0

a director of marketing, VP of Marketing, or a CMO, or you're running your own business, and you are

...

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