Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 23 September 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%.

We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, without expecting anything in return. He achieved over $80 million in book sales in 24 hours after years of sharing free, valuable content with his audience.

We’ll show you how you can implement Hormozi’s strategies in building your brand. Plus, we offer a free demo of our content diversification and sales funnel strategies that you can copy and scale your business. Tune in for this and much more!

In This Episode:

- Case study: Five horsemen of the ads apocalypse

- Creating tailored ad copies with Meta AI

- Marketing qualified leads vs sales qualified leads

- Lessons from Alex Hormozi’s $81m book launch

- Content diversification strategy demo

- Alex Hormozi's $100M money models

- The power of consistency and showing up

Resources Mentioned in the Episode:

Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models
Previous episodes with John Moran: https://perpetualtraffic.com/?s=john
Alex Hormozi’s interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI
Hire Tier11: https://www.tiereleven.com/apply-now

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Connect with Lauren Petrullo:

Transcript

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0:00.0	Hey, Black Friday and Cyber Monday are coming fast. In fact, they are right around the corner.
0:04.1	And the brands that win big are the ones who show up with the right creative.
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0:22.0	UGC videos with multiple hooks, polished static images, and cutdowns ready for ads.
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0:30.3	Every piece is backed by data and designed to drive real performance for your business,
0:34.4	but spots are extremely limited.
0:36.7	In fact, we're only taking on seven
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0:44.0	over to tier 11.com forward slash BFCM to lock in your package. And oh, by the way, this offer ends
0:49.3	October 1st. Don't delay. Have the best Black Friday, Friday suburb under your brand has ever had by getting
0:56.0	one of these creative packages over at tier 11.com forward slash BFCM.
1:00.8	Building a business, building a brand isn't easy, but when you do it and really commit to it,
1:06.7	you can potentially cash out fake.
1:08.5	Alex Hermose just sold a bunch of cookbooks
1:11.2	to people that don't cook.
1:13.0	So there's a lot of lessons here in today's show.
1:14.9	There's content diversification.
1:17.1	On the screen I've got like,
1:18.2	here's how my pipeline is set up for my company,
1:21.0	everything that is set up within high level.
	...

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