Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 16 September 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals.
Oren Klaff is a leading expert in sales, raising capital, and negotiation. As Director of Capital Markets for Intersection Capital, he has helped companies secure billions of dollars in funding. He’s a best-selling author, a sought-after speaker for global giants like Google and Xerox, and a pioneer in neuroscience-based persuasion.
Oren explains why marketers must learn to hold boundaries, call out clients' “games,” and create consequences on every sales call or risk being dismissed as low status. His approach is raw, counterintuitive, and insanely practical for anyone who needs to persuade at scale. If you’re ready to rethink how you pitch, sell, and win deals, this one is for you!
In This Episode:
- Writing the 'Pitch Anything' book
- Why neediness when selling kills deals
- Practical sales techniques to break neediness
- How to maintain a high status in sales calls
- Dealing with the ‘final boss’ in negotiations
- The importance of setting consequences in sales
- Holding clients accountable for their behavior and values
- Pitch Anything vs. Flip the Script
Buy Oren Klaff’s Books:
Pitch Anything: https://a.co/d/fRAqAby
Flip The Script: https://a.co/d/hTcp9lP
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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
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Connect with Oren Klaff:
- Website - https://orenklaff.com/
- LinkedIn - https://www.linkedin.com/in/orenklaff/
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
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Transcript
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| 0:00.0 | You cannot sell to someone from the low status position. |
| 0:04.2 | It does not work. |
| 0:05.2 | Stop fucking saying please and thank you so much. |
| 0:08.8 | Maybe just give the folks sort of an overview of what I feel is an incredibly solid and effective persuasion strategy. |
| 0:16.5 | Where all the tactics stem from is you have to have one. |
| 0:22.1 | You're listening to Perpetual Traffic. |
| 0:26.8 | Focus on marketing strategy, not marketing setup. |
| 0:29.9 | Active campaigns, AI agents orchestrate your marketing for you with intelligent next steps, |
| 0:35.8 | personalized content and demand and goal-aware reporting |
| 0:38.4 | that tracks every single win. |
| 0:40.8 | So you can turn your ideas into revenue across email, SMS, and WhatsApp without the |
| 0:46.2 | heavy lifting. |
| 0:47.2 | Try it for free over at activecampaign.com. |
| 0:50.7 | Hello and welcome to the perpetual traffic podcast. |
| 0:53.4 | This is your host, Ralph Burns, founder and CEO of Tier 11 alongside my amazing co-host. |
| 0:59.0 | Lauren E. Petrillo, the founder of Mongoose Media. So glad you joined us here today. And if you are a VP of Marketing, Director of Marketing, CMO, somebody is doing your digital marketing or just a doer of digital marketing, |
| 1:13.1 | today's show is for you because you probably know how to market if you've listened to 700 |
| 1:17.8 | plus episodes of this show here, but you probably don't know how to sell as well as you probably |
| 1:24.0 | could. And that is not necessarily selling products. That's also selling ideas. My dad once said this. He was an artist, by the way, Lauren. He said, you know, it's really important to know how to sell because really in life, you are selling everything from your ideas to your products to how you win an argument, et cetera, et cetera. So it's a skill you should learn. And when I came out of college, because I had |
| 1:44.4 | basically just a marketing background and no contacts, I got into sales. And ever since then, I've been learning how to perfect it. And this guy's book, which I read, who was on today's show, I can't believe we got him to come on. And literally, I don't know, your friend of Scott de Gracier, which I can't believe, you know, |
| 2:01.0 | we have that sort of common connection here. |
| 2:03.9 | We have got... I don't know, your friend of Scott de Grosier, which I can't believe, you know, we have that sort of |
... |
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