What's up everyone this is Alex Lieberman co-founder and executive chairman of Morning Brew welcome back to founders journal my

Personal audio diary where I give you the business builder the tools you need to think better in order to build better

Whether that's building a business a team or a new product today. I am talking about the number one thing to get right as a startup

Let's hop into it

So with any startup and any company for that matter there are three key elements that make every company similar

the market the product and the team and

What I want to talk about is what an exceptional team

Product and market look like and which is most important to get right with any early stage company

I also want to first say that this episode was inspired by a

2007 blog post by Mark Andreessen who's one of the greatest startup investors of all time

So if you want more background on what I'm talking about I've linked to the original post

Let's start with a great startup team. What is a great startup team?

Very simply it is a team that is comprised of founders

senior leadership and key people who have the skills and chemistry necessary to accomplish the vision of the startup full stop

And so when you talk about something like founder market fit. This is generally what it's referring to

How well does the founding team fit the opportunity that the team is going after?

Now once we've talked about great team we can talk about great product and a great product is all

About asking is the product great in the eyes of the beholder, which means the customer

Simply how impressive is the product to the customer and how much better is the product for the customer than their alternative choice?

So let's use a real example

How much better was the iPhone or the personal computer or the Peloton or Netflix when they got into streaming then the alternative?

We're talking 10x better maybe a hundred x better and then finally you have a great market and

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