The #1 Goal of Business That Most People Get Wrong
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 16 June 2025
⏱️ 11 minutes
🧾️ Download transcript
Summary
Your business is NOT here just to "make an impact." If you're not making money, you won't last long enough to do the good you're meant to do. In this episode, I break down why PROFIT is the first and most important goal of any business. I share the difference between your purpose and your goal, why most entrepreneurs burn out from being too altruistic, and the two things you MUST obsess over if you want to thrive long-term. Get ready to build a business that actually pays you.
HIGHLIGHTS
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Why we created Bonfires + Bonding for our mastermind clients.
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The #1 goal of starting a business.
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The difference between purpose vs. profit in entrepreneurship.
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Why your mission will fail without profit.
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The TWO things every entrepreneur must obsess over.
RESOURCES
Apply for 1:1 Coaching → chrisharder.me/coaching
Join the most supportive mastermind on the internet - the Mentor Collective Mastermind!
Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!
Check out upcoming events + Masterminds: chrisharder.me
Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.
FOLLOW
Chris: @chriswharder
Lori: @loriharder
Frello: @frello_app
Transcript
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| 0:00.0 | The number one goal of starting a business is to make money. |
| 0:05.9 | You're going to say things like, no, it's to make a difference. |
| 0:08.1 | No, it's to provide good jobs. |
| 0:10.0 | No, it's to save lives with my product. |
| 0:12.1 | Or no, it's to serve people with my service. |
| 0:14.8 | But that'll be a short-lived business if you don't learn how to make money first and foremost and be profitable. |
| 0:30.6 | Welcome everybody to the Chris Harder Show, where we are making you unapologetic about your pursuit of success, knowing that when good people like you make good money, they can then |
| 0:34.6 | do great things. My name is Chris Harder and several times per week. |
| 0:38.2 | I will bring you epic guests, solo episodes, and every single tool, trick and skill set you need |
| 0:43.4 | to grow your business, grow your money mindset, and to grow your wealth to levels that you have |
| 0:47.7 | never reached before. I've ended up in a unique place in life where I've got the experience, |
| 0:52.2 | the connections, and all of the secrets that it takes to be successful. And I'm lifting the curtain to reveal it all to you in an effort |
| 0:59.6 | to help put you in a position of abundance so great that you can then be as generous as possible. |
| 1:05.6 | So let's lock arms and let's get started. |
| 1:11.1 | Hey, everybody, welcome back to the Chris Harder Show where today I am grateful for, you know, |
| 1:15.6 | I'm grateful for every single one of our clients and customers. |
| 1:18.5 | I'm not saying that to like blow smoke in your face. |
| 1:21.9 | We are headed out this morning to Park City to run what we call our alumni mastermind. And that's everybody who renews |
| 1:29.4 | each year in the elite entrepreneur mastermind. That's the one that's mostly seven and eight |
| 1:33.2 | figure businesses. Everyone who renews each year, we give them a third trip. And it's called |
| 1:37.6 | bonfires and bonding. And I love this. And I think it's their favorite trip too because we go, |
| 1:43.5 | you know, this year we're going to Park City last year, is to our lake house the last couple of years. And I think it's their favorite trip too because we go, you know, this year we're going to |
... |
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