THE #1 EASEST WAY TO BECOME GREAT AT SALES FAST
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 24 March 2023
β±οΈ 45 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Transcript
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| 0:00.0 | If you're listening to a sales podcast, clearly you want to become better at sales. |
| 0:08.2 | You want to learn something different. |
| 0:10.3 | You want to hear how other people are doing it and maybe become better. |
| 0:17.4 | Because when you're in sales, if you want to make more money, have more success, enjoy |
| 0:22.4 | it, more, becoming better at it is the way to do that. |
| 0:28.9 | But what is the best way to get better at anything? |
| 0:36.3 | Now on the spectrum, there's probably two ends. |
| 0:40.5 | The tips and tricks on one end, which gives you an immediate outcome, an immediate dopamine |
| 0:47.0 | hit, but it doesn't typically do much for you. |
| 0:53.6 | And it doesn't typically last very long, meaning that tips and tricks tend to get adopted |
| 1:01.3 | and picked up and put down. |
| 1:03.8 | And they don't scale. |
| 1:05.7 | They do a tiny little thing. |
| 1:09.7 | But what does, what's at the other end of the spectrum, Brian? |
| 1:14.1 | Tell me what's all the way over there. |
| 1:17.4 | Here it is. |
| 1:18.4 | Speaking down, the skill and the abilities and the challenges and the game into tiny little |
| 1:26.2 | pieces. |
| 1:27.8 | And this becomes recursive because you never get to the end. |
| 1:31.3 | Oh no. |
| 1:32.3 | Oh no. |
| 1:33.3 | You mean I never get to become perfect, not at a performance, profession, and especially |
... |
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