The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 9 December 2025
⏱️ 37 minutes
🧾️ Download transcript
Summary
Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestselling author of The Power of Habit and Super Communicators.
Charles shares how understanding different types of conversations can help you connect with your audience, build trust, and make your marketing more effective. We touch on how this concept applies to modern marketing strategies, such as non-salesy Meta ads that subtly invite engagement rather than pushing a direct call to action.
We’ll also share tactics you can start using immediately, whether you're running campaigns or navigating family holiday dynamics. Tune in to take your communication and marketing skills up a notch.
In This Episode:
- The power of super communication
- Practical vs. emotional conversations
- Turning surface-level questions into deep conversations
- Listening and proving you're paying attention
- Small courtesies like “please” and “thank you” have a huge impact
- Communication rules across generations & online sarcasm
- Connecting emotionally through Meta ads
- How to connect with Charles Duhigg
Mentioned in the Episode:
- Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioW
- The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6o
- Previous Episode with Charles: https://perpetualtraffic.com/podcast/episode-609-unlock-the-secrets-of-connection-3-steps-to-supercommunication-with-charles-duhigg/
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
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We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
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Connect with Charles Duhigg:
- Website: https://charlesduhigg.com/
- LinkedIn: https://www.linkedin.com/in/charlesduhigg/
- Instagram: https://www.instagram.com/charlesduhigg/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, sponsor the show here at Perpetual Traffic. |
| 0:08.5 | Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners. |
| 0:14.0 | So head on over to perpetualorffic.com to apply to be a sponsor of this show. |
| 0:18.7 | We can't have a practical conversation until we match each other on this emotional level. |
| 0:22.6 | We are living right now through the golden age |
| 0:24.4 | of understanding communication. |
| 0:26.4 | On meta, what we're finding is |
| 0:28.3 | the more non-call-to-action |
| 0:31.4 | kind of ads is the thing that's crushing right now. |
| 0:34.8 | It relates so much back to supercommunication. |
| 0:37.3 | If tactic one is |
| 0:39.2 | then tactic two is, you're listening to perpetual traffic. |
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| 0:56.6 | automatically building and optimizing email, SMS, and WhatsApp journeys all for you. |
| 1:02.2 | It's all powered by billions of data points that show you what drives revenue, |
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| 1:13.6 | and tedious tasks that you know your team doesn't want to do. |
| 1:17.6 | Focus on strategy and let the AI do the rest |
| 1:20.3 | with data-driven decisions, clear next steps, |
| 1:23.2 | and on-brand messaging across every channel. |
| 1:25.6 | Try the next era of marketing for free at activecampaign.com. |
... |
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