5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 5 December 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s Data Suite before the year ends.

Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd

Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That’s exactly the concept we dig into today as we explore the opportunities inside connected TV and why it’s becoming a must-have in every marketer’s media mix.

We’re joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms.

Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening.

In This Episode:

- What NextRoll does now: the evolution

- How NextRoll handles attribution on social platforms

- Why AI-driven budget optimization is necessary

- What is CTV and why is it exploding?

- CPM shifts in CTV targeting

- Targeting and retargeting CTV ads across devices

- Real-world CTV results

- What marketers must know for 2026

Mentioned in the Episode:

AdRoll / NextRoll CTV case studies

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Vibhor Kapoor:

Website: https://www.adroll.com/
LinkedIn: https://www.linkedin.com/in/vibhor

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Transcript

Click on a timestamp to play from that location

0:00.0	If you're still relying on Google and Facebook for all your performance, you're missing,
0:03.8	taking your performance even further.
0:06.4	That's where Realize comes in.
0:08.1	Realize helps performance marketers tap into more ad placements across hundreds of premium websites,
0:15.1	reaching audiences you just can't find on traditional social channels.
0:19.2	With intent-based, contextually relevant ad placements,
0:22.3	you can drive real conversions, not just impressions, and expand your acquisition strategy with
0:27.7	better data, more control, and higher ROI. Thousands of brands already use realized to diversify
0:33.4	their ad spend, boost performance, and unlock high-quality traffic websites that will help you
0:38.7	scale your business results. So if you're ready to go beyond the usual playbook and start
0:43.2	reaching new audiences, check out discover.tabula.com slash perpetual to learn more. Or just
0:49.3	check out the link over at perpetual traffic.com for this episode. You need to think about connected TV as a full
0:58.2	funnel channel. Think about it as a performance channel as well. This is a platform. I think that
1:03.8	businesses need to understand, especially if you're marketing online right now. There's so much more
1:07.7	precision targeting inside CTV than any of us thought. What should people
1:12.4	start thinking about and be aware of as a lot of people are going to start planning their 2026 budget?
1:17.2	I'll give you two and one is you're listening to perpetual traffic.
1:26.7	Are you struggling to keep up with marketing tasks?
1:29.2	Active Campaign's autonomous marketing platform eliminates the busy work,
1:33.1	automatically building an optimizing email, SMS, and WhatsApp journeys all for you.
1:38.7	It's all powered by billions of data points that show you what drives revenue,
1:43.1	so you can launch campaigns in minutes
	...

Transcript will be available on the free plan in 18 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.