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The Greatness Machine

TGM Classic | Shahira Marei | The Recipe for Success: How a Mindset of Abundance Baked Dirty Cookie’s Success

The Greatness Machine

Darius Mirshahzadeh

Entrepreneurship, Education, Business

5.0135 Ratings

🗓️ 9 February 2026

⏱️ 62 minutes

🧾️ Download transcript

Summary

What if the recipe for success was a blend of mindset, words, and a pinch of creativity? Shahira Marei, founder and CEO of Dirty Cookie, reflects on her journey from a scarcity mindset to one of abundance, revealing how this shift not only changed her personal outlook but also fueled the remarkable growth of her business.  Through her unique and innovative company known for its delicious “cookie shots,” Shahira has transformed the cookie experience. Her cookies, presented in edible shot glasses, add a unique twist to traditional treats, making them a popular gift. As a result of her dedication to creating meaningful and unforgettable gifts, Shahira's brand has achieved significant success and recognition. In this episode of The Greatness Machine, Darius sits down with Shahira Marei to explore her fascinating journey of transforming her mindset and achieving remarkable success with her innovative business, Dirty Cookie. Shahira also explores how a shift from a scarcity mindset to one of abundance and positivity has played a pivotal role in her entrepreneurial success. Topics include: Shahira’s journey to entrepreneurship and founding Dirty Cookie Shahira reflects on becoming a finalist on Shark Tank  The benefits of influencer marketing for brands The story and inspiration behind the name “Dirty Cookie” Understanding the Dunning-Kruger effect The importance of surrounding yourself with the right team The impact of manifestation and a strong support system on success Transitioning from a scarcity mindset to an abundance mindset Harnessing the power of words to shape reality And other topics… Connect with Shahira: Website: https://www.dirtycookie.com/  LinkedIn: https://www.linkedin.com/in/shahira-marei-a609b319  Instagram: https://www.instagram.com/thedirtycookieoc/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This episode of The Greatness Machine is powered by three incredible partners, helping entrepreneurs and leaders like you win. Indeed. If growing your team feels like a slow grind, Indeed makes it faster and easier to connect with the right candidates. And right now, our listeners can get a $75 sponsored job credit to give your job's extra visibility. Just go to Indeed.com slash Darius and let them know you heard about it here.

0:21.3

Indeed.com slash Darius.

0:23.1

Terms and conditions apply.

0:24.4

When it comes to hiring, Indeed, it has you covered.

0:26.8

Shopify.

0:27.7

It's 2026.

0:29.0

Time to stop waiting and start selling.

0:30.9

Shopify gives you everything you need to turn ideas into revenue online, in person,

0:35.3

and anywhere your customers are.

0:36.9

And there's nothing like the first sale notification.

0:40.0

Get started with Shopify's $1 per month trial at Shopify.com slash Darius.

0:44.2

That's Shopify.com slash Darius.

0:46.4

Set up your store and make your first sale with Shopify by your side.

0:49.9

Brevo.

0:50.6

Ready to level up your marketing?

0:52.1

Meet Brevo, the all-in-one marketing and CRM platform for email, SMS, automation, and customer management, all in one place. Plus, ARA, Brevo's AI assistant helps you create smarter and more personalized campaigns in real time. Get started free or use a code, Greatness, 50% to save 50% on select plans. Visit www.org www.org-brivo.com forward slash greatness. Love gang, welcome to The Greatness Machine. I'm your host, Darius from Shazda. I'm so pumped to have you here with me. And listen, the greatness machine were about two things. Number one, people were living their passions. And number two, those who are creating greatness in the world and doing both of these things despite the odds against them.

1:28.1

Each episode, we're going to feature interviews with game changers, business leaders,

1:31.7

telling us their origin stories, what made them tick, what got them to where they are now.

1:35.9

Why? So it can help you step into your greatness within your life, your business, and your career.

1:40.9

Occasionally, you might hear a few solo episodes for myself, as I say, as I leverage my 20 years of entrepreneurship as a CEO and founder to help you grow and level up in your journey to scale your life and your business. So, come be a fly on the wall, enjoy the conversation, and I'm stoked to have you hear with me. Guys, welcome to this episode of The Greatness of my host, Darius Mich Darius Machosne, and Boydia with his special guest, Shihara Mariah is in the house. So Shihira. Hey, how's it going? Good. I stumbled. I was like, there was a lot of like, huss and russ and here we are. I was, I got like, my last name is Meshaw's day.

2:17.9

So I'm always like, all right, I got to get people's names right. But Shihara is easy. The Shihira Marai saying it quickly. So I got stuck on that. Anyway, how are you doing today? I'm great. How are you? I'm doing good. I'm doing good. I went to a comedy show last night in L.A.

2:35.5

Have you heard of the Groundlings?

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